Sara Jansson Bianowicz is a seasoned copywriter, editorial director, and strategist with over ten years experience crafting clever, creative, and conversation-inducing brand narratives in the fashion and beauty industries.

She has focused her career on dynamic storytelling across editorial, marketing and content initiatives, working for some of the most innovative brands in the space, including elf Beauty and the Net-a-Porter group.

Currently, she oversees copy at AS Beauty Group, handling narrative strategy and tone of voice for five female-founded beauty brands. She lives in the greater New York City area with her husband and cat.