Sara Jansson Bianowicz is a brand and content strategy lead with over a decade of experience shaping narrative, positioning, and voice for high-growth beauty and fashion brands.

She specializes in turning complex products and brand visions into clear, compelling stories that drive connection and conversion across the customer journey.

Sara has led editorial, marketing, and content strategy for industry-leading companies including e.l.f. Beauty and the Net-a-Porter Group, working to define messaging, launch campaigns, and build cohesive brand identities at scale.

Currently, she oversees copy and narrative strategy at AS Beauty Group, where she owns tone of voice and messaging across a portfolio of female-founded beauty and lifestyle brands. Her work spans brand positioning, product storytelling, and go-to-market strategy.

Sara lives in the New York City area with her husband, her fur child (cat), and her human child.