Campaigns
Copy-driven work for narrative-based branding and celebrity campaigns
Cover FX Relaunch
After an 18 month hiatus — and plenty of work behind the scenes — this campaign reintroduces the customer to the dynamic and solution-driven complexion brand.
Laura Geller x Wheel of Fortune Collaboration
Copy and narrative work for a limited-edition collaboration between the heritage color cosmetics brand and the iconic game show. I led all product naming efforts for this launch as well.
Laura Geller Invisible Woman with Ali Wentworth
Copy for a celebrity campaign highlighting the visibility of women over 40 in the beauty industry.
